主要工作1. Program Management (US) o Manage all direct marketing fundraising activities conducted in United States o Work with strategy consultants an d team members to develop, execute an d implement fundraising strategies for acquiring, retaining, an d cultivating donors o Costs Management & Budget Management o Marketing Data analysis an d review o Regularly monitor performance of direct marketing fundraising programs; Manage an d review marketing data, printing production details to meet the campaign objectives as well as branding, legal an d financial requirements o Content management, graphic designs an d package designs for direct marketing program 2. Program Management (Hong Kong): Managing fundraising activities for dependent sister organization in Hong Kong - Asian Fund for Cancer Research o Manage all direct marketing fundraising activities an d programs conducted in Hong Kong, including but not limited to acquisition & retention, acknowledgement, monthly giving programs o Manage all online fundraising channels, including website an d email campaigns. o Build performance reports, review data an d reach strategy decisions o Operational management, content management, marketing VI management an d fundraising marketing an d design management 3. Production an d Operation Management o Effectively maintain, monitor an d manage production process for all direct marketing campaigns o Manage packages development for direct fundraising marketing o Work daily with suppliers an d production partners; maintain a stable an d strong partnership in business 4. Others o Budgeting for direct marketing an d various development programs o Develop reports an d analysis for non-direct marketing programs o Provide database guidance & supervision o Business Rules an d SOPs for direct mail an d various development programs o Support other drives from development an d marketing programs